Remaining Relevant – Edging Out Your Competition in the Hotel Industry

Unless they’re historic bed and breakfast inns, most hotels are modern and up-to-date, boasting high speed internet, sound wave alarm clocks and versatile hangers, among other hotel supplies. If you’re like most people who work in hotels and handle the amenities, in some capacity, on a daily basis, after a while you might not notice the details anymore. As with most day-to-day tasks, buying hotel supplies and amenities can become routine especially when you’re tasked with balancing budgetary constraints, style needs and guest preferences. If hotel supplies such as towels, ice buckets and bed spreads become dated, hotels can become dated, too, and get lost amongst the competition.

Hotels that are successful long-term attribute their success, in part, to their ability to remain relevant which means they know themselves and their brand identity. They also know the hotels near them and what makes them stand out. When you think about your hotel, what do people pay for? Is your service exceptional?

Maybe the views are amazing and the hotel supplies and amenities are unique. If luxury and convenience define your business, plush robes and bed linens and complimentary breakfast would be relevant hotel supplies and amenities. To maintain their place among the masses, hotels must keep current with trends to remain competitive and relevant.

Timeliness very likely isn’t a high priority for you or anybody else who works in hotels. However, if hotels want to maintain occupancy rates, attract new business and offer a great overall experience ensuring that everything from the amenities and hotel supplies to the color palettes and furniture are current and inviting is paramount. Have you ever gotten a room in a modern hotel and, upon walking into the room itself, felt like you traveled in time back to the early 1990s or worse, and it’s not a historic hotel? While it might not affect the visit, most people think less of hotels that are dated, especially when the amenities, hotel supplies and conveniences one would expect are either not offered or unavailable during their stay.

Whether you’re working for an eclectic bed and breakfast or a posh spa resort, conveying value to your guests is important. Quality amenities and hotel supplies, amazing views, superb locations and complimentary meals or snacks all convey the “we’re trying to maximize your dollar” message. It’s important, especially when consumers of every stripe are counting their pennies and paying more attention to what they’re getting for their money than ever before. While hotel supplies and amenities are important components of hotels, they aren’t everything. The cleanliness of your hotel, a responsive staff, spacious guest rooms and modern furnishings all play important roles in the overall guest experience.

Being and remaining competitive in the hospitality industry is no small feat. Maintaining your edge by providing quality hotel supplies and amenities helps you as the competition among hotels is stiff almost everywhere. When people feel like their opinion matters, when they see updated fixtures, renovations that modernize hotels and high quality hotel supplies, they know they’ve been heard which typically translates into more business for you. That said, focused on details though you might be, it’s important that those same details remain fresh and relevant to both guest and hotel alike.

Alicia D. Walker

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